Autonomy Interwoven Web Content Management

Autonomy Interwoven’s Web Content Management (WCM) solution automates the entire process of managing content across websites, portals, intranets, and extranets, including authoring, site design, application deployment, content targeting, site analytics, and multivariable testing.

This allows marketers to exploit new opportunities, drive business growth, get to market quickly, and protect their brand. At Autonomy’s WCM core are simplified processes, rich interfaces, and a highly scalable infrastructure, which can be managed by marketing and business users without undue reliance on IT.

Autonomy Interwoven Web Content Management (WCM), powered by IDOL, is the industry’s only WCM platform that leverages pattern-based, language-independent technology to form, in real time, a conceptual and contextual understanding of all customer interactions gathered from multiple channels—including websites, emails, tweets, blogs, audio, video, images, and many others.

It delivers a comprehensive marketing platform that enables businesses to automatically gain insight on all forms of information, act on new opportunities as they emerge, and continually optimize these interactions to maximize results. Autonomy provides an industry-leading, tenth-generation WCM solution that manages every type of content while automating the processes involved in producing online initiatives and marketing communications.

The Autonomy Interwoven WCM offering represents the most integrated, comprehensive solution in the industry, composed of patented, award-winning technologies:

• Autonomy TeamSite: Market-leading content management platform for content authoring, site design and layout, multivariable testing, content targeting, workflow and approval, and archiving
• Autonomy LiveSite: Enables the delivery of dynamic, targeted, and interactive content to site visitors to provide a targeted and engaging experience
• Autonomy Virage MediaBin: Provides rich media management and transformation for assets such as images, audio, and video
• Autonomy Optimost: Maximizes online conversion rates, increases customer engagement, and drives customer-centric design with multivariable testing
• Autonomy MetaTagger: Automates the tagging of content to improve search results and increase relevance for customers
• Autonomy OpenDeploy: Provides highly scalable and transactional deployment of content from any development environment to any production environment
• Autonomy ControlHub: Offers a centralized hub for code, content and configurations that flow between development and IT to custom web applications

A leading solution for both marketing and IT, Autonomy exposes its meaning-based technology through an intuitive, unified interface so that marketers can easily create and dynamically deliver highly targeted, consistent, and engaging experiences across the entire online channel with minimal IT involvement.

Companies use Autonomy WCM to easily and cost-effectively create, deliver, optimize, analyze, and archive one, tens, hundreds, or even thousands of websites, microsites, and landing pages. The solution powers over 20,000 websites worldwide, with the world’s most successful companies using it as the foundation for managing and marketing high-value, strategic content.

Features & Benefits

Features:

• Integrated rich media management to deliver visually compelling web experiences
• Multivariable testing to determine the most effective web design and layout
• Directed navigation to quickly guide visitors to what they are looking for
• Advanced search marketing, from improving SEO to delivering relevant onsite search results
• Recommendation engine for serving personalized content and product recommendations
• Targeting for delivering relevant content, offers, advertisements, and promotions
• Optimized landing page enables marketers to quickly create, launch, and optimize landing pages to maximize email, search, and advertising campaign ROI
• Dynamic and agnostic delivery to any type of display solution, including portals, custom J2EE, .NET, or RIAs
• Automatic metatagging to improve search results and eliminate manual labor
• Automatic code, content and configuration deployment that reduces cost, ensures compliance, and accelerates time-to-market
• Archiving for ensuring regulatory compliance and risk management

Benefits:

• Accelerates time-to-market by empowering marketers to build and quickly roll out landing pages, microsites, and entire websites
• Reduces publishing costs and improves consistency by reusing content across business applications and sites
• Automatically delivers targeted content and site navigation to key customer segments
• Frees up strategic resources by reducing marketers’ dependence on IT
• Improves site traffic by automating the categorization, tagging, and optimization of content for search engine optimization (SEO)
• Cost-effectively develops, manages, and optimizes multiple dynamic websites, delivered directly to or within other applications such as a portal or a custom application (e.g. J2EE, .NET, RIA)

Advantages

Autonomy addresses the challenges of an increasingly dynamic and digital world with the only WCM solution that understands the meaning of human-friendly information:

• Leverages IDOL to automatically understand all types of information, including rich media and video, to offer marketers insight into customers and effectiveness of their marketing strategy
• Links social media analysis, contact center analysis, speech analysis, email and chat analysis with web analytics to provide the most comprehensive view of your customers
• Administers all online marketing initiatives, from launching a marketing campaign to up-selling customers or deploying a sales and marketing site for partners and distributors, from one interface
• Optimizes the web experience and increases online conversions by enabling marketers to build and run multivariable tests from within the content authoring interface