At the heart of all Autonomy’s offerings, and the technology behind our Meaning Based Marketing approach, lies the Intelligent Data Operating Layer (IDOL).
IDOL is an infrastructure software that uses sophisticated pattern-matching techniques and probabilistic modeling to form a conceptual and contextual understanding of all digital information—structured and unstructured. IDOL enables computers to process information much like humans do: by reading, watching, and listening to it. It uses advanced analytics to automate the process of understanding content, regardless of its format, location, language, or associated application. It derives meaning by determining patterns of information, dominant terms, and significant relationships among distant ideas using multi-tiered relevancy modeling.
Using a unique combination of Bayesian Inference and Shannon’s Information Theory, IDOL is able to continuously learn and adapt. It sits above an organization’s data to perform automated functions such as keyword and conceptual search, speech analytics, video analysis, sentiment analysis, and categorization.
Unprecedented Visibility
IDOL processes content in over 1,000 different file formats, including audio and video, and analyzes how humans interact with that information.
Connector Framework
IDOL securely connects to over 400 repositories, including desktops, servers, file shares, and social networks.
Language Independent
IDOL recognizes information written or spoken in any language.
Acting on Analytics
Marketers can choose from IDOL’s over 500 advanced functions—including alerting, profiling, clustering, sentiment analysis, and summarization—to solve marketing challenges.
Proven Scalability
IDOL can empirically process, search, and analyze billions of files and support hundreds of thousands of users, allowing for unlimited scalability without compromising speed or security.
Flexible Architecture
IDOL integrates with all known legacy systems as well as easily adapts to new technologies.
Manage In Place
IDOL allows organizations to manage all enterprise data within the original repository (manage in place) while ensuring its accessibility. Unlike legacy technologies, IDOL can process content without the need to move data.
By using IDOL as a common platform for processing all information—such as HTML pages, voice recordings, email, blogs, and chat—Autonomy’s Meaning Based Marketing solutions deliver unprecedented visibility, business intelligence, and automation.
